THE LOGO EXPLAINED
Understanding the need to convey a message of peace and love to a concerned group of individuals who care about this earth and each other, I wanted an image that speaks to this need and how it embodies and emboldens the message I wish to convey to a community who we are hoping to embrace.
We present this beautiful symbolic image that carries the following key elements;
The Tree of Life – there are many definitions and variations of its meaning, and in many diverse forms embraced by cultures and religions across the world, each providing their own meaning and interpretation. In this way, the tree of life is a symbol of positive energy, good health and a bright future. As a symbol of immortality. A tree grows old, yet it bears seeds that contain its very essence and in this way, the tree becomes immortal. As a symbol of growth and strength. Whatever the interpretation across the globe, the constant here is that it is a universal phenomenon. Our outreach is universal.
The tree truck – shaped into the fingers of the iconic “peace sign” symbolizing the supporting role and in a way the conduit that carries water and nutrients (our message of hope, peace and nourishment) from the root system to the leaves - to perpetuate growth and enrich lives (bear fruit)
The root system – this symbolizes our outreach in a communal way (“The Tribe”) in search of those who wish to be inspired by your insights, thoughts and message of hope and resilience.
Colors - going off my favorite color palette the logo maintains the color scheme that embodies an era best known for peace, love and spiritual awareness. The flow of these colors are important and carefully displayed to create a sense of calm and serenity while bringing out the essential vibrancy in each element.
Our tag line – Live well, Be Happy, Love all.
This is pretty self explanatory and I not only live by it have it displayed everywhere from our condos in Cozumel to the mini in Chicago!
​
​
​
.png)